feat: add dashboard KPI widget, member goals, feature adoption, event comparison

1. Dashboard admin widget: compact KPI cards (active/total members with
   progress bar, sessions, security alerts, never-logged users)
2. Overview KPI: first card shows X/Y members with progress bar and %
3. Feature adoption chart: which portal modules are used by what % of
   members (NordaGPT, Forum, Search, Calendar, B2B, News, Companies)
4. Event comparison table: views, unique viewers, RSVP count per event
   in the last 60 days - helps plan better events

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

blueprints/admin/routes_user_insights.py

@@ -1223,6 +1223,81 @@ def _tab_overview(db, start_date, days):
     device_mobile = [device_map.get(w, {}).get('mobile', 0) for w in weeks_set]
     device_tablet = [device_map.get(w, {}).get('tablet', 0) for w in weeks_set]
 
+    # Goal: active members / total members
+    total_members = db.query(func.count(User.id)).filter(User.is_active == True).scalar() or 0
+    kpi['total_members'] = total_members
+    kpi['active_pct'] = round(kpi['active_users'] / total_members * 100) if total_members > 0 else 0
+
+    # Feature adoption: unique logged users per section (30 days)
+    feature_sections = {
+        'NordaGPT': ['/chat'],
+        'Forum': ['/forum'],
+        'Wyszukiwarka': ['/search', '/szukaj'],
+        'Kalendarz': ['/kalendarz', '/events'],
+        'Tablica B2B': ['/tablica', '/classifieds'],
+        'Aktualności': ['/ogloszenia', '/wiadomosci'],
+        'Profile firm': ['/company/'],
+    }
+    adoption = []
+    for feature_name, prefixes in feature_sections.items():
+        conditions = [PageView.path.like(p + '%') for p in prefixes]
+        users_count = db.query(func.count(func.distinct(PageView.user_id))).join(
+            UserSession, PageView.session_id == UserSession.id
+        ).filter(
+            or_(*conditions),
+            PageView.viewed_at >= start_30d,
+            PageView.user_id.isnot(None),
+            UserSession.is_bot == False
+        ).scalar() or 0
+        adoption.append({
+            'name': feature_name,
+            'users': users_count,
+            'pct': round(users_count / total_members * 100) if total_members > 0 else 0,
+        })
+    adoption.sort(key=lambda x: x['users'], reverse=True)
+
+    # Event comparison (last 30 days - views, RSVP count per event)
+    events_sql = text("""
+        SELECT ne.id, ne.title, ne.event_date,
+               COUNT(DISTINCT pv.id) as views,
+               COUNT(DISTINCT pv.user_id) as unique_viewers
+        FROM norda_events ne
+        LEFT JOIN page_views pv ON pv.path = '/kalendarz/' || ne.id::text
+            AND pv.viewed_at >= :start_dt
+        LEFT JOIN user_sessions us ON pv.session_id = us.id AND us.is_bot = false
+        WHERE ne.event_date >= :month_ago
+        GROUP BY ne.id, ne.title, ne.event_date
+        ORDER BY ne.event_date DESC
+    """)
+    events_raw = db.execute(events_sql, {
+        'start_dt': start_30d,
+        'month_ago': (date.today() - timedelta(days=60)).isoformat()
+    }).fetchall()
+
+    # Get RSVP counts
+    from database import EventAttendee
+    event_ids = [r.id for r in events_raw]
+    rsvp_map = {}
+    if event_ids:
+        rsvps = db.query(
+            EventAttendee.event_id,
+            func.count(EventAttendee.id)
+        ).filter(
+            EventAttendee.event_id.in_(event_ids),
+            EventAttendee.status == 'confirmed'
+        ).group_by(EventAttendee.event_id).all()
+        rsvp_map = {eid: cnt for eid, cnt in rsvps}
+
+    events_comparison = []
+    for r in events_raw:
+        events_comparison.append({
+            'title': r.title,
+            'date': r.event_date.strftime('%d.%m.%Y') if r.event_date else '',
+            'views': r.views or 0,
+            'unique_viewers': r.unique_viewers or 0,
+            'rsvp': rsvp_map.get(r.id, 0),
+        })
+
     return {
         'filter_type': filter_type,
         'kpi': kpi,
@@ -1239,6 +1314,8 @@ def _tab_overview(db, start_date, days):
             'mobile': device_mobile,
             'tablet': device_tablet,
         },
+        'adoption': adoption,
+        'events_comparison': events_comparison,
     }
 
 

blueprints/public/routes.py

@@ -750,8 +750,55 @@ def dashboard():
             Company.created_at.desc()
         ).limit(3).all()
 
+        # Admin KPI widget (only computed for admins)
+        admin_kpi = None
+        if current_user.can_access_admin_panel():
+            from sqlalchemy import func as sqlfunc
+            from database import UserSession, PageView, SecurityAlert
+            from datetime import timedelta as td
+            now = datetime.now()
+            week_ago = now - td(days=7)
+            prev_week = now - td(days=14)
+
+            # Active members (logged in last 7d)
+            active_7d = db.query(sqlfunc.count(sqlfunc.distinct(UserSession.user_id))).filter(
+                UserSession.started_at >= week_ago,
+                UserSession.user_id.isnot(None),
+                UserSession.is_bot == False
+            ).scalar() or 0
+
+            # Total registered users
+            total_users = db.query(sqlfunc.count(User.id)).filter(User.is_active == True).scalar() or 0
+
+            # Sessions this week
+            sessions_7d = db.query(sqlfunc.count(UserSession.id)).filter(
+                UserSession.started_at >= week_ago,
+                UserSession.is_bot == False
+            ).scalar() or 0
+
+            # Active problems (security alerts + locked accounts)
+            active_problems = db.query(sqlfunc.count(SecurityAlert.id)).filter(
+                SecurityAlert.created_at >= week_ago
+            ).scalar() or 0
+
+            # Never logged in
+            never_logged = db.query(sqlfunc.count(User.id)).filter(
+                User.is_active == True,
+                User.last_login.is_(None)
+            ).scalar() or 0
+
+            admin_kpi = {
+                'active_users': active_7d,
+                'total_users': total_users,
+                'active_pct': round(active_7d / total_users * 100) if total_users > 0 else 0,
+                'sessions': sessions_7d,
+                'problems': active_problems,
+                'never_logged': never_logged,
+            }
+
         return render_template(
             'dashboard.html',
+            admin_kpi=admin_kpi,
             conversations=conversations,
             total_conversations=total_conversations,
             total_messages=total_messages,

templates/admin/user_insights.html

@@ -772,8 +772,22 @@
 
     <!-- KPI Stat Cards with Trends -->
     <div class="stats-grid">
+        <!-- Active members with goal bar -->
+        <div class="stat-card success">
+            <div class="stat-value">{{ data.kpi.active_users }}<span style="font-size: var(--font-size-sm); color: var(--text-muted); font-weight: 400;">/{{ data.kpi.total_members }}</span>
+                {% if data.kpi.active_users_trend is not none %}
+                <span style="font-size: var(--font-size-sm); margin-left: 6px; color: {{ 'var(--success)' if data.kpi.active_users_trend >= 0 else 'var(--error)' }}">
+                    {{ '▲' if data.kpi.active_users_trend > 0 else ('▼' if data.kpi.active_users_trend < 0 else '—') }} {{ data.kpi.active_users_trend|abs }}%
+                </span>
+                {% endif %}
+            </div>
+            <div class="stat-label">Aktywni członkowie ({{ data.kpi.active_pct }}%)</div>
+            <div style="margin-top: 4px; height: 4px; background: #e2e8f0; border-radius: 2px;">
+                <div style="height: 100%; width: {{ data.kpi.active_pct }}%; background: var(--success); border-radius: 2px;"></div>
+            </div>
+        </div>
+
         {% for kpi_item in [
-            ('active_users', 'Aktywni użytkownicy', 'success', false),
             ('sessions', 'Sesje', 'info', false),
             ('pageviews', 'Odsłony', 'info', false),
             ('bounce_rate', 'Współczynnik odrzuceń', 'info', true),
@@ -864,6 +878,57 @@
         </div>
     </div>
 
+    <div class="two-columns">
+        <!-- Feature Adoption -->
+        <div class="section-card">
+            <h2>Adopcja funkcji <small style="font-weight: 400; color: var(--text-muted); font-size: var(--font-size-sm);">(30 dni, zalogowani)</small></h2>
+            {% for f in data.adoption %}
+            <div style="display: flex; align-items: center; gap: 12px; margin-bottom: 10px;">
+                <div style="width: 120px; font-size: var(--font-size-sm); font-weight: 500;">{{ f.name }}</div>
+                <div style="flex: 1; height: 20px; background: #e2e8f0; border-radius: 4px; overflow: hidden;">
+                    <div style="height: 100%; width: {{ f.pct }}%; background: {{ '#10b981' if f.pct >= 30 else ('#f59e0b' if f.pct >= 10 else '#ef4444') }}; border-radius: 4px; display: flex; align-items: center; padding-left: 6px;">
+                        {% if f.pct >= 8 %}<span style="font-size: 11px; color: white; font-weight: 600;">{{ f.pct }}%</span>{% endif %}
+                    </div>
+                </div>
+                <div style="width: 50px; font-size: var(--font-size-xs); color: var(--text-muted); text-align: right;">{{ f.users }} os.</div>
+            </div>
+            {% endfor %}
+        </div>
+
+        <!-- Event Comparison -->
+        <div class="section-card">
+            <h2>Porównanie wydarzeń <small style="font-weight: 400; color: var(--text-muted); font-size: var(--font-size-sm);">(ostatnie 60 dni)</small></h2>
+            {% if data.events_comparison %}
+            <div class="table-scroll" style="max-height: 350px;">
+                <table class="data-table" style="font-size: var(--font-size-sm);">
+                    <thead>
+                        <tr>
+                            <th>Wydarzenie</th>
+                            <th style="text-align: center;">Data</th>
+                            <th style="text-align: center;" title="Wyświetlenia strony wydarzenia">Odsłony</th>
+                            <th style="text-align: center;" title="Unikalni odwiedzający">Osoby</th>
+                            <th style="text-align: center;" title="Potwierdzone zapisy">RSVP</th>
+                        </tr>
+                    </thead>
+                    <tbody>
+                        {% for e in data.events_comparison %}
+                        <tr>
+                            <td style="max-width: 200px;">{{ e.title }}</td>
+                            <td style="text-align: center; white-space: nowrap;">{{ e.date }}</td>
+                            <td style="text-align: center;">{{ e.views }}</td>
+                            <td style="text-align: center;">{{ e.unique_viewers }}</td>
+                            <td style="text-align: center; font-weight: 600;">{{ e.rsvp }}</td>
+                        </tr>
+                        {% endfor %}
+                    </tbody>
+                </table>
+            </div>
+            {% else %}
+            <p style="color: var(--text-muted); text-align: center; padding: var(--spacing-lg);">Brak wydarzeń w ostatnich 60 dniach</p>
+            {% endif %}
+        </div>
+    </div>
+
     <!-- ============================================================ -->
     <!-- TAB: CHAT & CONVERSIONS -->
     <!-- ============================================================ -->

templates/dashboard.html

@@ -891,6 +891,30 @@
             Funkcje administratora
         </h4>
 
+        {% if admin_kpi %}
+        <div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr)); gap: var(--spacing-sm, 12px); margin-bottom: var(--spacing-lg, 20px);">
+            <div style="background: white; border-radius: 8px; padding: 12px 16px; border-left: 3px solid #10b981;">
+                <div style="font-size: 1.5rem; font-weight: 700; color: var(--text-primary, #1e293b);">{{ admin_kpi.active_users }}<span style="font-size: 0.75rem; color: var(--text-muted, #94a3b8); font-weight: 400;">/{{ admin_kpi.total_users }}</span></div>
+                <div style="font-size: 0.75rem; color: var(--text-muted, #94a3b8);">Aktywni członkowie (7d)</div>
+                <div style="margin-top: 4px; height: 4px; background: #e2e8f0; border-radius: 2px;">
+                    <div style="height: 100%; width: {{ admin_kpi.active_pct }}%; background: #10b981; border-radius: 2px; transition: width 0.5s;"></div>
+                </div>
+            </div>
+            <div style="background: white; border-radius: 8px; padding: 12px 16px; border-left: 3px solid #6366f1;">
+                <div style="font-size: 1.5rem; font-weight: 700; color: var(--text-primary, #1e293b);">{{ admin_kpi.sessions }}</div>
+                <div style="font-size: 0.75rem; color: var(--text-muted, #94a3b8);">Sesje (7 dni)</div>
+            </div>
+            <div style="background: white; border-radius: 8px; padding: 12px 16px; border-left: 3px solid {{ '#ef4444' if admin_kpi.problems > 0 else '#10b981' }};">
+                <div style="font-size: 1.5rem; font-weight: 700; color: {{ '#ef4444' if admin_kpi.problems > 0 else 'var(--text-primary, #1e293b)' }};">{{ admin_kpi.problems }}</div>
+                <div style="font-size: 0.75rem; color: var(--text-muted, #94a3b8);">Alerty bezpieczeństwa</div>
+            </div>
+            <div style="background: white; border-radius: 8px; padding: 12px 16px; border-left: 3px solid {{ '#f59e0b' if admin_kpi.never_logged > 0 else '#10b981' }};">
+                <div style="font-size: 1.5rem; font-weight: 700; color: {{ '#f59e0b' if admin_kpi.never_logged > 0 else 'var(--text-primary, #1e293b)' }};">{{ admin_kpi.never_logged }}</div>
+                <div style="font-size: 0.75rem; color: var(--text-muted, #94a3b8);">Nigdy nie zalogowani</div>
+            </div>
+        </div>
+        {% endif %}
+
         <div class="admin-functions-grid">
             <a href="{{ url_for('admin.admin_recommendations') }}" class="admin-function-card">
                 <svg fill="none" stroke="#f59e0b" stroke-width="2" viewBox="0 0 24 24">