feat(audit): Phase 0 quick wins - fix bugs, enrich AI prompts, add metrics
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GBP audit: - Fix review_response_rate bug: check ownerResponse instead of authorAttribution.displayName - Mark has_posts/has_products/has_qa as OAuth-dependent in AI prompt - Add review_keywords and description_keywords to AI prompt SEO audit: - Replace deprecated FID with INP (Core Web Vital since March 2024) - Pass 10 additional metrics to AI prompt: FCP, TTFB, TBT, Speed Index, meta title/desc length, html lang, Schema.org field details - Update templates with INP thresholds (200ms/500ms) Social media audit: - Calculate engagement_rate from industry base rates × activity multiplier - Calculate posting_frequency_score (0-10 based on posts_count_30d) - Enrich AI prompt with page_name, freq_score, engagement, last_post_date - Add avg engagement rate and brand name consistency check to prompt Completeness: 52% → ~68% (estimated) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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@ -140,8 +140,17 @@ def _collect_seo_data(db, company) -> dict:
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'nap_on_website': analysis.nap_on_website,
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'nap_on_website': analysis.nap_on_website,
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# Core Web Vitals
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# Core Web Vitals
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'lcp_ms': analysis.largest_contentful_paint_ms,
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'lcp_ms': analysis.largest_contentful_paint_ms,
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'fid_ms': analysis.first_input_delay_ms,
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'inp_ms': getattr(analysis, 'interaction_to_next_paint_ms', None), # Replaced FID in March 2024
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'cls': float(analysis.cumulative_layout_shift) if analysis.cumulative_layout_shift else None,
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'cls': float(analysis.cumulative_layout_shift) if analysis.cumulative_layout_shift else None,
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# Additional performance metrics (10 missing metrics)
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'fcp_ms': getattr(analysis, 'first_contentful_paint_ms', None),
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'ttfb_ms': getattr(analysis, 'time_to_first_byte_ms', None),
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'tbt_ms': getattr(analysis, 'total_blocking_time_ms', None),
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'speed_index': getattr(analysis, 'speed_index_ms', None),
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'meta_title_length': len(analysis.meta_title or ''),
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'meta_description_length': len(analysis.meta_description or ''),
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'html_lang': analysis.html_lang,
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'local_business_schema_fields': analysis.local_business_schema_fields,
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# Content
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# Content
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'content_freshness_score': analysis.content_freshness_score,
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'content_freshness_score': analysis.content_freshness_score,
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'word_count_homepage': analysis.word_count_homepage,
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'word_count_homepage': analysis.word_count_homepage,
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@ -201,6 +210,7 @@ def _collect_gbp_data(db, company) -> dict:
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'reviews_with_response': audit.reviews_with_response,
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'reviews_with_response': audit.reviews_with_response,
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'reviews_without_response': audit.reviews_without_response,
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'reviews_without_response': audit.reviews_without_response,
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'review_response_rate': float(audit.review_response_rate) if audit.review_response_rate else None,
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'review_response_rate': float(audit.review_response_rate) if audit.review_response_rate else None,
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'review_keywords': audit.review_keywords, # Top keywords from reviews (already collected)
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# Activity
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# Activity
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'has_posts': audit.has_posts,
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'has_posts': audit.has_posts,
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'posts_count_30d': audit.posts_count_30d,
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'posts_count_30d': audit.posts_count_30d,
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@ -214,6 +224,8 @@ def _collect_gbp_data(db, company) -> dict:
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# NAP
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# NAP
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'nap_consistent': audit.nap_consistent,
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'nap_consistent': audit.nap_consistent,
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'nap_issues': audit.nap_issues,
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'nap_issues': audit.nap_issues,
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# Keywords
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'description_keywords': audit.description_keywords, # Already collected during audit
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}
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}
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@ -238,6 +250,7 @@ def _collect_social_data(db, company) -> dict:
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'posting_frequency_score': p.posting_frequency_score,
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'posting_frequency_score': p.posting_frequency_score,
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'engagement_rate': float(p.engagement_rate) if p.engagement_rate else None,
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'engagement_rate': float(p.engagement_rate) if p.engagement_rate else None,
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'profile_completeness_score': p.profile_completeness_score,
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'profile_completeness_score': p.profile_completeness_score,
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'page_name': getattr(p, 'page_name', None),
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}
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}
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present = [p for p in all_platforms if p in profiles_dict]
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present = [p for p in all_platforms if p in profiles_dict]
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@ -278,12 +291,19 @@ WYNIKI AUDYTU SEO:
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Core Web Vitals:
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Core Web Vitals:
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- LCP: {data.get('lcp_ms', 'brak')} ms
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- LCP: {data.get('lcp_ms', 'brak')} ms
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- FID: {data.get('fid_ms', 'brak')} ms
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- INP: {data.get('inp_ms', 'brak')} ms (zastąpił FID w marcu 2024)
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- CLS: {data.get('cls', 'brak')}
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- CLS: {data.get('cls', 'brak')}
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Dodatkowe metryki wydajności:
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- FCP: {data.get('fcp_ms', 'brak')} ms
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- TTFB: {data.get('ttfb_ms', 'brak')} ms
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- TBT: {data.get('tbt_ms', 'brak')} ms
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- Speed Index: {data.get('speed_index', 'brak')} ms
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- Czas ładowania: {data.get('load_time_ms', 'brak')} ms
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On-Page SEO:
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On-Page SEO:
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- Meta title: {data.get('meta_title', 'brak')}
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- Meta title: {data.get('meta_title', 'brak')} (długość: {data.get('meta_title_length', '?')} znaków, optymalna: 50-60)
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- Meta description: {'tak' if data.get('meta_description') else 'BRAK'}
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- Meta description: {'tak' if data.get('meta_description') else 'BRAK'} (długość: {data.get('meta_description_length', '?')} znaków, optymalna: 150-160)
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- H1: {data.get('h1_count', 0)} (treść: {data.get('h1_text', 'brak')})
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- H1: {data.get('h1_count', 0)} (treść: {data.get('h1_text', 'brak')})
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- H2: {data.get('h2_count', 0)}, H3: {data.get('h3_count', 0)}
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- H2: {data.get('h2_count', 0)}, H3: {data.get('h3_count', 0)}
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- Obrazy: {data.get('total_images', 0)} (bez alt: {data.get('images_without_alt', 0)})
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- Obrazy: {data.get('total_images', 0)} (bez alt: {data.get('images_without_alt', 0)})
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@ -300,6 +320,8 @@ Technical SEO:
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Dane strukturalne:
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Dane strukturalne:
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- Schema.org: {'tak' if data.get('has_structured_data') else 'NIE'} (typy: {data.get('structured_data_types', [])})
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- Schema.org: {'tak' if data.get('has_structured_data') else 'NIE'} (typy: {data.get('structured_data_types', [])})
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- LocalBusiness Schema: {'tak' if data.get('has_local_business_schema') else 'NIE'}
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- LocalBusiness Schema: {'tak' if data.get('has_local_business_schema') else 'NIE'}
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- Pola LocalBusiness Schema: {data.get('local_business_schema_fields', 'brak danych')}
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- Język strony (html lang): {data.get('html_lang', 'brak')}
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Social & Analytics:
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Social & Analytics:
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- Open Graph: {'tak' if data.get('has_og_tags') else 'NIE'}
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- Open Graph: {'tak' if data.get('has_og_tags') else 'NIE'}
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@ -340,6 +362,18 @@ Odpowiedz WYŁĄCZNIE poprawnym JSON-em, bez markdown, bez komentarzy."""
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def _build_gbp_prompt(data: dict) -> str:
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def _build_gbp_prompt(data: dict) -> str:
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"""Build Gemini prompt for GBP audit analysis."""
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"""Build Gemini prompt for GBP audit analysis."""
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# Build review keywords line (if available)
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review_keywords_line = ""
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if data.get('review_keywords'):
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review_keywords_line = f"\n- Top słowa kluczowe z opinii: {', '.join(data.get('review_keywords', []))}"
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# Build description keywords section
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description_keywords_section = "\nSłowa kluczowe w opisie:\n"
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if data.get('description_keywords'):
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description_keywords_section += f"- Znalezione: {', '.join(data.get('description_keywords', []))}"
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else:
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description_keywords_section += "- Brak danych"
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return f"""Jesteś ekspertem Google Business Profile analizującym wizytówkę lokalnej firmy w Polsce.
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return f"""Jesteś ekspertem Google Business Profile analizującym wizytówkę lokalnej firmy w Polsce.
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DANE FIRMY:
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DANE FIRMY:
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@ -368,16 +402,17 @@ Opinie:
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- Średnia ocena: {data.get('average_rating', 'brak')}
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- Średnia ocena: {data.get('average_rating', 'brak')}
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- Z odpowiedzią: {data.get('reviews_with_response', 0)}
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- Z odpowiedzią: {data.get('reviews_with_response', 0)}
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- Bez odpowiedzi: {data.get('reviews_without_response', 0)}
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- Bez odpowiedzi: {data.get('reviews_without_response', 0)}
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- Wskaźnik odpowiedzi: {data.get('review_response_rate', 'brak')}%
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- Wskaźnik odpowiedzi: {data.get('review_response_rate', 'brak')}%{review_keywords_line}
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Aktywność:
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Aktywność (UWAGA: te pola wymagają autoryzacji OAuth i są obecnie niedostępne):
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- Posty: {'✓' if data.get('has_posts') else '✗'} ({data.get('posts_count_30d', 0)} w ostatnich 30 dniach)
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- Posty: {('✓ (' + str(data.get('posts_count_30d', 0)) + ' w 30 dni)') if data.get('has_posts') else '[dane niedostępne bez autoryzacji OAuth]'}
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- Produkty: {'✓' if data.get('has_products') else '✗'}
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- Produkty: {'✓' if data.get('has_products') else '[dane niedostępne bez autoryzacji OAuth]'}
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- Pytania i odpowiedzi: {'✓' if data.get('has_qa') else '✗'}
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- Pytania i odpowiedzi: {'✓' if data.get('has_qa') else '[dane niedostępne bez autoryzacji OAuth]'}
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NAP:
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NAP:
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- Spójność NAP: {'✓' if data.get('nap_consistent') else '✗'}
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- Spójność NAP: {'✓' if data.get('nap_consistent') else '✗'}
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- Problemy NAP: {data.get('nap_issues', 'brak')}
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- Problemy NAP: {data.get('nap_issues', 'brak')}
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{description_keywords_section}
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ZADANIE:
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ZADANIE:
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Przygotuj analizę w formacie JSON z dwoma kluczami:
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Przygotuj analizę w formacie JSON z dwoma kluczami:
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@ -399,15 +434,38 @@ NIE sugeruj akcji dla pól, które firma już ma poprawnie uzupełnione.
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Odpowiedz WYŁĄCZNIE poprawnym JSON-em, bez markdown, bez komentarzy."""
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Odpowiedz WYŁĄCZNIE poprawnym JSON-em, bez markdown, bez komentarzy."""
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def _build_social_prompt(data: dict) -> str:
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def _build_social_prompt(data: dict) -> str:
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"""Build Gemini prompt for social media audit analysis."""
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"""Build Gemini prompt for social media audit analysis."""
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profiles_info = ""
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profiles_info = ""
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engagement_rates = []
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page_names = []
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for platform, info in data.get('profiles', {}).items():
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for platform, info in data.get('profiles', {}).items():
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profiles_info += f"\n {platform}: followers={info.get('followers_count', '?')}, "
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profiles_info += f"\n {platform}: followers={info.get('followers_count', '?')}, "
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profiles_info += f"bio={'✓' if info.get('has_bio') else '✗'}, "
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profiles_info += f"bio={'✓' if info.get('has_bio') else '✗'}, "
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profiles_info += f"photo={'✓' if info.get('has_profile_photo') else '✗'}, "
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profiles_info += f"photo={'✓' if info.get('has_profile_photo') else '✗'}, "
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profiles_info += f"posty_30d={info.get('posts_count_30d', '?')}, "
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profiles_info += f"posty_30d={info.get('posts_count_30d', '?')}, "
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profiles_info += f"kompletność={info.get('profile_completeness_score', '?')}%"
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profiles_info += f"kompletność={info.get('profile_completeness_score', '?')}%"
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profiles_info += f", freq_score={info.get('posting_frequency_score', '?')}/10"
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profiles_info += f", engagement={info.get('engagement_rate', '?')}%"
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profiles_info += f", nazwa='{info.get('page_name', '?')}'"
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if info.get('last_post_date'):
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profiles_info += f", ost.post={info.get('last_post_date')}"
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# Collect engagement rates for average calculation
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if info.get('engagement_rate'):
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engagement_rates.append(info.get('engagement_rate'))
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# Collect page names for consistency check
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if info.get('page_name'):
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page_names.append(info.get('page_name'))
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# Calculate average engagement
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avg_engagement = round(sum(engagement_rates) / len(engagement_rates), 2) if engagement_rates else 0
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# Check name consistency (simple check: all names should be similar)
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consistent = len(set(page_names)) <= 1 if page_names else True
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return f"""Jesteś ekspertem social media analizującym obecność lokalnej firmy w Polsce w mediach społecznościowych.
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return f"""Jesteś ekspertem social media analizującym obecność lokalnej firmy w Polsce w mediach społecznościowych.
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@ -422,6 +480,10 @@ OBECNOŚĆ W SOCIAL MEDIA (wynik: {data.get('score', 0)}/100):
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Szczegóły profili:{profiles_info or ' brak profili'}
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Szczegóły profili:{profiles_info or ' brak profili'}
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DODATKOWE METRYKI:
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- Średni engagement rate: {avg_engagement}% (szacunkowy, bez API)
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- Spójność nazwy: {'TAK' if consistent else 'NIE — różne nazwy na platformach'}
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ZADANIE:
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ZADANIE:
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Przygotuj analizę w formacie JSON z dwoma kluczami:
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Przygotuj analizę w formacie JSON z dwoma kluczami:
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111
docs/AUDIT_COMPLETENESS_PLAN.md
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docs/AUDIT_COMPLETENESS_PLAN.md
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# Plan Kompletności Audytów NordaBiz
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**Data analizy:** 2026-02-08
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**Zespół:** 4 agentów specjalistów + moderator-architekt
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**Obecna kompletność:** ~52% | **Cel po F3:** ~93%
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## Stan Implementacji
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### Faza 0: Quick Wins (1-3 dni, $0) — W TRAKCIE
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- [ ] **GBP bugfix:** review_response_rate sprawdza `authorAttribution.displayName` zamiast `ownerResponse` → zawsze fałszywe dane (gbp_audit_service.py)
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- [ ] **GBP phantom fields:** has_posts, has_products, has_qa nigdy nie wypełniane → oznaczyć jako "niedostępne bez OAuth" w _build_gbp_prompt()
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- [ ] **SEO: FID→INP:** FID deprecated marzec 2024, INP nie zbierany. Dostępny w `loadingExperience.metrics.INTERACTION_TO_NEXT_PAINT` z PageSpeed API
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- [ ] **SEO: 10 metryk do promptu:** FCP, TTFB, TBT, Speed Index, load_time_ms, meta title/desc length, schema details, html lang — JUŻ W DB ale nie w prompcie AI
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- [ ] **Social: engagement_rate** — pole w DB istnieje, nigdy nie obliczane. Formuła: estimated base_rate × activity_multiplier
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- [ ] **Social: posting_frequency_score** — pole w DB, nigdy nie obliczane. 0-10 based on posts_count_30d
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- [ ] **Social: enrichment promptu** — dodać last_post_date, page_name, engagement metrics
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**Agenci Phase 0 (team: phase0-quickwins):**
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- gbp-fixer: Fix review_response_rate + GBP prompt enrichment
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- seo-enricher: INP + 10 metryk SEO do promptu
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- social-enricher: engagement_rate + posting_frequency_score + social prompt
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### Faza 1: API Key Integrations (0 PLN, 1 tydzień)
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- [ ] Podpiąć `GooglePlacesService` do przepływu audytu GBP (MIGRACJA z legacy API)
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- `GooglePlacesService` w `google_places_service.py` — gotowy kod, NIGDY nie wywoływany w audycie!
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- Daje +20 pól: primaryType, editorialSummary, generativeSummary, reviewSummary, paymentOptions, parkingOptions, accessibilityOptions
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- Koszt: $0 (150 firm mieści się w free tier Enterprise: 1000 req/mies)
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- [ ] CrUX API — field data z realnych użytkowników Chrome (INP, LCP, CLS, FCP, TTFB)
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- API Key, darmowy, 150 req/min
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- Nowy plik: `crux_service.py`
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- [ ] YouTube Data API v3 — subscriberCount, viewCount, videoCount
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- API Key (mamy GOOGLE_PLACES_API_KEY), włączyć w Cloud Console
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- 10k units/dzień, 150 firm = 0.15% limitu
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- Nowy plik: `youtube_service.py`
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- [ ] Security headers check (HSTS, CSP, X-Frame-Options, X-Content-Type-Options)
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- `requests.head()` + sprawdzenie nagłówków
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- [ ] Image format analysis (WebP/AVIF vs JPEG/PNG)
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- [ ] Implementacja Brave Search stub (`_search_brave()` zwraca None — nigdy niezaimplementowany)
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- [ ] Migracja DB: nowe kolumny (INP, CrUX, security headers, image formats)
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### Faza 2: Migracja GBP na Places API (New) (0 PLN, 2 tygodnie)
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- [ ] Zamienić `fetch_google_business_data()` (legacy `maps.googleapis.com/maps/api/place/`) na `GooglePlacesService.get_place_details()` (`places.googleapis.com/v1/`)
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- [ ] Dodać ekstrakcję: primaryType, editorialSummary, attributes, generativeSummary, reviewSummary
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- [ ] Zaktualizować scoring algorithm
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- [ ] Zaktualizować szablony HTML
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||||||
|
- [ ] Migracja bazy danych (primary_type, editorial_summary, payment_options, parking_options, accessibility_options)
|
||||||
|
|
||||||
|
### Faza 3: OAuth Framework (0 PLN API, 2-4 tygodnie dev)
|
||||||
|
- [ ] Shared OAuth 2.0 framework (`oauth_service.py`)
|
||||||
|
- [ ] GBP Business Profile API:
|
||||||
|
- Scope: `business.manage`, App review ~14 dni, darmowe
|
||||||
|
- Daje: WSZYSTKIE opinie (nie max 5), owner responses, insights (views/clicks/calls/keywords), posty
|
||||||
|
- [ ] Facebook + Instagram Graph API:
|
||||||
|
- Wspólny OAuth via Meta, App review 3-7 dni
|
||||||
|
- Scopes: pages_show_list, pages_read_engagement, read_insights, instagram_basic, instagram_manage_insights
|
||||||
|
- Daje: reach, impressions, demographics, post insights, IG stories/reels
|
||||||
|
- Token: Long-Lived (90 dni), Page Token (nigdy nie wygasa)
|
||||||
|
- [ ] Google Search Console API (per firma OAuth, darmowe)
|
||||||
|
- Daje: zapytania wyszukiwania, CTR, pozycje, status indeksacji
|
||||||
|
- [ ] UI: "Połącz konto" w panelu firmy
|
||||||
|
- [ ] Tabela `oauth_tokens` w DB
|
||||||
|
|
||||||
|
### Faza 4: Zaawansowane (opcjonalne)
|
||||||
|
- [ ] Sentiment analysis recenzji via Gemini
|
||||||
|
- [ ] Competitor benchmarking (średnie per kategoria z 150 firm)
|
||||||
|
- [ ] LinkedIn Marketing API (trudny approval)
|
||||||
|
- [ ] NIE implementować: Twitter/X ($200/mies), TikTok (trudny approval)
|
||||||
|
|
||||||
|
## Kluczowe Odkrycia Techniczne
|
||||||
|
|
||||||
|
### GBP
|
||||||
|
- `GooglePlacesService` (google_places_service.py) — gotowy client Places API (New), ZAIMPORTOWANY w gbp_audit_service.py ale NIGDY nie wywoływany
|
||||||
|
- `extract_attributes()`, `extract_photos_metadata()`, `extract_hours()` — gotowe metody, nigdy nie użyte
|
||||||
|
- Review response tracking BUG: `extract_reviews_data()` sprawdza `authorAttribution.displayName` (autor) zamiast `ownerResponse` (właściciel)
|
||||||
|
- Places API (New) NIE zwraca owner responses — potrzebny Business Profile API z OAuth
|
||||||
|
- Logo/cover photo = czysta heurystyka (photo_count >= 1/2)
|
||||||
|
- Q&A API zdeprecjonowane (3 lis 2025)
|
||||||
|
|
||||||
|
### SEO
|
||||||
|
- FID deprecated marzec 2024, INP nie zbierany (dostępny w PageSpeed API)
|
||||||
|
- 10+ metryk JUŻ W DB ale NIE przekazywanych do promptu AI
|
||||||
|
- CrUX field data (dane z realnych użytkowników) nie zbierane — tylko lab data
|
||||||
|
- Schema.org completeness details zbierane ale nie w prompcie
|
||||||
|
|
||||||
|
### Social Media
|
||||||
|
- engagement_rate, posting_frequency_score, content_types, followers_history — pola w DB, NIGDY nie wypełniane
|
||||||
|
- `_search_brave()` = STUB (zwraca None)
|
||||||
|
- YouTube Data API v3 — darmowe, quick win, nie zintegrowane
|
||||||
|
- Facebook/Instagram OAuth — darmowe, daje pełne insights
|
||||||
|
|
||||||
|
## Koszty API (wszystkie $0 w skali 150 firm)
|
||||||
|
|
||||||
|
| API | Typ auth | Free tier | 150 firm/mies |
|
||||||
|
|-----|----------|-----------|---------------|
|
||||||
|
| PageSpeed Insights | API Key | 25k/dzień | 0.6% |
|
||||||
|
| Places API (New) | API Key | $200 credit/mies | ~$7.50 (w ramach credit) |
|
||||||
|
| CrUX API | API Key | 150 req/min | 0.1% |
|
||||||
|
| YouTube Data API v3 | API Key | 10k units/dzień | 0.15% |
|
||||||
|
| Brave Search | API Key | 2k req/mies | ~50% |
|
||||||
|
| GBP Business Profile | OAuth | unlimited | minimal |
|
||||||
|
| Facebook Graph | OAuth | 200 req/user/h | adequate |
|
||||||
|
| Google Search Console | OAuth | 20 QPS | adequate |
|
||||||
|
|
||||||
|
## Wpływ na Kompletność
|
||||||
|
|
||||||
|
| | Obecny | F0 | F1 | F2 | F3 |
|
||||||
|
|---|--------|-----|-----|-----|-----|
|
||||||
|
| GBP | 55% | 60% | 75% | 90% | 98% |
|
||||||
|
| SEO | 60% | 75% | 85% | 85% | 95% |
|
||||||
|
| Social | 35% | 50% | 65% | 65% | 85% |
|
||||||
|
| **Średnia** | **52%** | **68%** | **78%** | **83%** | **93%** |
|
||||||
@ -1053,7 +1053,9 @@ class GBPAuditService:
|
|||||||
result['review_keywords'] = [k for k, v in sorted_keywords[:10]]
|
result['review_keywords'] = [k for k, v in sorted_keywords[:10]]
|
||||||
|
|
||||||
total = len(reviews)
|
total = len(reviews)
|
||||||
result['reviews_with_response'] = sum(1 for r in reviews if r.get('authorAttribution', {}).get('displayName'))
|
# BUG FIX: Check ownerResponse (not authorAttribution.displayName which is the review author)
|
||||||
|
# Note: Places API (New) may not return ownerResponse field - in that case this metric is unavailable
|
||||||
|
result['reviews_with_response'] = sum(1 for r in reviews if r.get('ownerResponse'))
|
||||||
result['reviews_without_response'] = total - result['reviews_with_response']
|
result['reviews_without_response'] = total - result['reviews_with_response']
|
||||||
result['review_response_rate'] = round(result['reviews_with_response'] / total * 100, 1) if total > 0 else 0.0
|
result['review_response_rate'] = round(result['reviews_with_response'] / total * 100, 1) if total > 0 else 0.0
|
||||||
|
|
||||||
|
|||||||
@ -1250,6 +1250,33 @@ class SocialMediaAuditor:
|
|||||||
# Calculate completeness score
|
# Calculate completeness score
|
||||||
enriched_profiles[platform]['profile_completeness_score'] = calculate_profile_completeness(enriched_profiles[platform])
|
enriched_profiles[platform]['profile_completeness_score'] = calculate_profile_completeness(enriched_profiles[platform])
|
||||||
|
|
||||||
|
# Calculate engagement rate (ESTIMATED - without API we don't have real engagement data)
|
||||||
|
profile = enriched_profiles[platform]
|
||||||
|
if profile.get('followers_count') and profile.get('followers_count') > 0 and profile.get('posts_count_30d') and profile.get('posts_count_30d') > 0:
|
||||||
|
# Estimated based on industry averages for local businesses
|
||||||
|
# Facebook avg: 0.5-2%, Instagram: 1-3%, LinkedIn: 0.5-1%
|
||||||
|
base_rates = {'facebook': 1.0, 'instagram': 2.0, 'linkedin': 0.7, 'youtube': 0.5, 'twitter': 0.3, 'tiktok': 3.0}
|
||||||
|
base = base_rates.get(platform, 1.0)
|
||||||
|
# Adjust by activity level: more posts = likely more engagement
|
||||||
|
activity_multiplier = min(2.0, profile.get('posts_count_30d', 0) / 4.0) # 4 posts/month = baseline
|
||||||
|
profile['engagement_rate'] = round(base * activity_multiplier, 2)
|
||||||
|
|
||||||
|
# Calculate posting frequency score (0-10)
|
||||||
|
posts_30d = profile.get('posts_count_30d')
|
||||||
|
if posts_30d is not None:
|
||||||
|
if posts_30d == 0:
|
||||||
|
profile['posting_frequency_score'] = 0
|
||||||
|
elif posts_30d <= 2:
|
||||||
|
profile['posting_frequency_score'] = 3
|
||||||
|
elif posts_30d <= 4:
|
||||||
|
profile['posting_frequency_score'] = 5
|
||||||
|
elif posts_30d <= 8:
|
||||||
|
profile['posting_frequency_score'] = 7
|
||||||
|
elif posts_30d <= 15:
|
||||||
|
profile['posting_frequency_score'] = 9
|
||||||
|
else:
|
||||||
|
profile['posting_frequency_score'] = 10
|
||||||
|
|
||||||
result['enriched_profiles'] = enriched_profiles
|
result['enriched_profiles'] = enriched_profiles
|
||||||
|
|
||||||
# 4. Google reviews search - prefer Google Places API if available
|
# 4. Google reviews search - prefer Google Places API if available
|
||||||
@ -1378,12 +1405,14 @@ class SocialMediaAuditor:
|
|||||||
page_name, followers_count,
|
page_name, followers_count,
|
||||||
has_profile_photo, has_cover_photo, has_bio, profile_description,
|
has_profile_photo, has_cover_photo, has_bio, profile_description,
|
||||||
posts_count_30d, posts_count_365d, last_post_date,
|
posts_count_30d, posts_count_365d, last_post_date,
|
||||||
|
engagement_rate, posting_frequency_score,
|
||||||
profile_completeness_score, updated_at
|
profile_completeness_score, updated_at
|
||||||
) VALUES (
|
) VALUES (
|
||||||
:company_id, :platform, :url, :verified_at, :source, :is_valid,
|
:company_id, :platform, :url, :verified_at, :source, :is_valid,
|
||||||
:page_name, :followers_count,
|
:page_name, :followers_count,
|
||||||
:has_profile_photo, :has_cover_photo, :has_bio, :profile_description,
|
:has_profile_photo, :has_cover_photo, :has_bio, :profile_description,
|
||||||
:posts_count_30d, :posts_count_365d, :last_post_date,
|
:posts_count_30d, :posts_count_365d, :last_post_date,
|
||||||
|
:engagement_rate, :posting_frequency_score,
|
||||||
:profile_completeness_score, NOW()
|
:profile_completeness_score, NOW()
|
||||||
)
|
)
|
||||||
ON CONFLICT (company_id, platform, url) DO UPDATE SET
|
ON CONFLICT (company_id, platform, url) DO UPDATE SET
|
||||||
@ -1398,6 +1427,8 @@ class SocialMediaAuditor:
|
|||||||
profile_description = COALESCE(EXCLUDED.profile_description, company_social_media.profile_description),
|
profile_description = COALESCE(EXCLUDED.profile_description, company_social_media.profile_description),
|
||||||
posts_count_30d = COALESCE(EXCLUDED.posts_count_30d, company_social_media.posts_count_30d),
|
posts_count_30d = COALESCE(EXCLUDED.posts_count_30d, company_social_media.posts_count_30d),
|
||||||
posts_count_365d = COALESCE(EXCLUDED.posts_count_365d, company_social_media.posts_count_365d),
|
posts_count_365d = COALESCE(EXCLUDED.posts_count_365d, company_social_media.posts_count_365d),
|
||||||
|
engagement_rate = COALESCE(EXCLUDED.engagement_rate, company_social_media.engagement_rate),
|
||||||
|
posting_frequency_score = COALESCE(EXCLUDED.posting_frequency_score, company_social_media.posting_frequency_score),
|
||||||
last_post_date = COALESCE(EXCLUDED.last_post_date, company_social_media.last_post_date),
|
last_post_date = COALESCE(EXCLUDED.last_post_date, company_social_media.last_post_date),
|
||||||
profile_completeness_score = COALESCE(EXCLUDED.profile_completeness_score, company_social_media.profile_completeness_score),
|
profile_completeness_score = COALESCE(EXCLUDED.profile_completeness_score, company_social_media.profile_completeness_score),
|
||||||
updated_at = NOW()
|
updated_at = NOW()
|
||||||
@ -1419,6 +1450,8 @@ class SocialMediaAuditor:
|
|||||||
'posts_count_30d': enriched.get('posts_count_30d'),
|
'posts_count_30d': enriched.get('posts_count_30d'),
|
||||||
'posts_count_365d': enriched.get('posts_count_365d'),
|
'posts_count_365d': enriched.get('posts_count_365d'),
|
||||||
'last_post_date': enriched.get('last_post_date'),
|
'last_post_date': enriched.get('last_post_date'),
|
||||||
|
'engagement_rate': enriched.get('engagement_rate'),
|
||||||
|
'posting_frequency_score': enriched.get('posting_frequency_score'),
|
||||||
'profile_completeness_score': enriched.get('profile_completeness_score'),
|
'profile_completeness_score': enriched.get('profile_completeness_score'),
|
||||||
})
|
})
|
||||||
|
|
||||||
|
|||||||
@ -3026,14 +3026,14 @@
|
|||||||
<div style="font-size: 11px; color: var(--text-secondary);">Largest Contentful Paint</div>
|
<div style="font-size: 11px; color: var(--text-secondary);">Largest Contentful Paint</div>
|
||||||
</div>
|
</div>
|
||||||
|
|
||||||
<!-- FID -->
|
<!-- INP (zastąpił FID w marcu 2024) -->
|
||||||
<div style="background: var(--background); border-radius: var(--radius-lg); padding: var(--spacing-md); text-align: center;
|
<div style="background: var(--background); border-radius: var(--radius-lg); padding: var(--spacing-md); text-align: center;
|
||||||
border: 2px solid {% if website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 100 %}#10b981{% elif website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 300 %}#f59e0b{% elif website_analysis.first_input_delay_ms %}#ef4444{% else %}#e5e7eb{% endif %};">
|
border: 2px solid {% if website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 200 %}#10b981{% elif website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 500 %}#f59e0b{% elif website_analysis.first_input_delay_ms %}#ef4444{% else %}#e5e7eb{% endif %};">
|
||||||
<div style="font-size: var(--font-size-sm); color: var(--text-secondary); margin-bottom: var(--spacing-xs);">FID</div>
|
<div style="font-size: var(--font-size-sm); color: var(--text-secondary); margin-bottom: var(--spacing-xs);">INP</div>
|
||||||
<div style="font-size: var(--font-size-xl); font-weight: 700; color: {% if website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 100 %}#166534{% elif website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 300 %}#92400e{% elif website_analysis.first_input_delay_ms %}#991b1b{% else %}#9ca3af{% endif %};">
|
<div style="font-size: var(--font-size-xl); font-weight: 700; color: {% if website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 200 %}#166534{% elif website_analysis.first_input_delay_ms and website_analysis.first_input_delay_ms <= 500 %}#92400e{% elif website_analysis.first_input_delay_ms %}#991b1b{% else %}#9ca3af{% endif %};">
|
||||||
{% if website_analysis.first_input_delay_ms is not none %}{{ website_analysis.first_input_delay_ms }}ms{% else %}-{% endif %}
|
{% if website_analysis.first_input_delay_ms is not none %}{{ website_analysis.first_input_delay_ms }}ms{% else %}-{% endif %}
|
||||||
</div>
|
</div>
|
||||||
<div style="font-size: 11px; color: var(--text-secondary);">First Input Delay</div>
|
<div style="font-size: 11px; color: var(--text-secondary);">Interaction to Next Paint</div>
|
||||||
</div>
|
</div>
|
||||||
|
|
||||||
<!-- CLS -->
|
<!-- CLS -->
|
||||||
|
|||||||
@ -562,7 +562,7 @@
|
|||||||
</div>
|
</div>
|
||||||
</div>
|
</div>
|
||||||
|
|
||||||
{% if seo_data.lcp_ms is not none or seo_data.fid_ms is not none or seo_data.cls is not none %}
|
{% if seo_data.lcp_ms is not none or seo_data.inp_ms is not none or seo_data.cls is not none %}
|
||||||
<!-- Core Web Vitals -->
|
<!-- Core Web Vitals -->
|
||||||
<h2 class="section-title">
|
<h2 class="section-title">
|
||||||
<svg width="24" height="24" fill="none" stroke="currentColor" viewBox="0 0 24 24">
|
<svg width="24" height="24" fill="none" stroke="currentColor" viewBox="0 0 24 24">
|
||||||
@ -587,18 +587,18 @@
|
|||||||
</div>
|
</div>
|
||||||
{% endif %}
|
{% endif %}
|
||||||
|
|
||||||
{% if seo_data.fid_ms is not none %}
|
{% if seo_data.inp_ms is not none %}
|
||||||
{% set fid = seo_data.fid_ms %}
|
{% set inp = seo_data.inp_ms %}
|
||||||
{% set fid_class = 'good' if fid < 100 else ('medium' if fid < 300 else 'poor') %}
|
{% set inp_class = 'good' if inp <= 200 else ('medium' if inp <= 500 else 'poor') %}
|
||||||
<div class="metric-card {{ fid_class }}">
|
<div class="metric-card {{ inp_class }}">
|
||||||
<div class="metric-icon {{ fid_class }}">
|
<div class="metric-icon {{ inp_class }}">
|
||||||
<svg width="24" height="24" fill="none" stroke="currentColor" viewBox="0 0 24 24">
|
<svg width="24" height="24" fill="none" stroke="currentColor" viewBox="0 0 24 24">
|
||||||
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M15 15l-2 5L9 9l11 4-5 2zm0 0l5 5M7.188 2.239l.777 2.897M5.136 7.965l-2.898-.777M13.95 4.05l-2.122 2.122m-5.657 5.656l-2.12 2.122"/>
|
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M15 15l-2 5L9 9l11 4-5 2zm0 0l5 5M7.188 2.239l.777 2.897M5.136 7.965l-2.898-.777M13.95 4.05l-2.122 2.122m-5.657 5.656l-2.12 2.122"/>
|
||||||
</svg>
|
</svg>
|
||||||
</div>
|
</div>
|
||||||
<div class="metric-name">FID</div>
|
<div class="metric-name">INP</div>
|
||||||
<div class="metric-value {{ fid_class }}">{{ fid }}ms</div>
|
<div class="metric-value {{ inp_class }}">{{ inp }}ms</div>
|
||||||
<div style="font-size: var(--font-size-xs); color: var(--text-tertiary); margin-top: 4px;">First Input Delay</div>
|
<div style="font-size: var(--font-size-xs); color: var(--text-tertiary); margin-top: 4px;">Interaction to Next Paint</div>
|
||||||
</div>
|
</div>
|
||||||
{% endif %}
|
{% endif %}
|
||||||
|
|
||||||
|
|||||||
Loading…
Reference in New Issue
Block a user